Transforming the Frozen Dessert Experience: Murf’s Frozen Custard Adopts Online Ordering with OrderCounter
At OrderCounter, we take pride in empowering businesses to thrive in the ever-evolving landscape of the food industry. Today, we’re thrilled to spotlight one of our esteemed restaurants, Murf’s Frozen Custard, and delve into how our integrated online ordering system has transformed their business for the better.
We had the pleasure of sitting down with Jerry Murphy, the man behind Murf’s Frozen Custard, to gain insights into how online ordering has played a pivotal role in their success.
Q&A with Jerry Murphy:
- How has integrated online ordering contributed to your success as a business?
Murphy: Online order integration has provided a whole another avenue of revenue – roughly 12% of my orders come through online. Certain customers prefer to only order online. I definitely have a new customer base mainly with the younger crowd that loves being able to order online.
- Would you ever consider opening a business without integrated online ordering? Elaborate if you can.
Murphy: Not anymore! I would not consider opening a business without integrating online ordering. It’s part of everyday life now, and anybody that doesn’t have online ordering is behind the 8 ball.
- Do you accept other third-party orders (UberEats, GrubHub, DoorDash, etc.), and if so, what are the positives and negatives to using these services?
Murphy: I do not accept any 3rd party orders. I can’t control how the product is presented when it arrives.
Why Murf’s Chooses OrderCounter:
- Control Over Customer Experience: By utilizing OrderCounter’s integrated online ordering platform, Murf’s maintains control over how its products are presented and delivered, ensuring consistency and quality with every order.
- Expanded Revenue Streams: With approximately 12% of orders coming through online channels, Murf’s has tapped into a new revenue stream and attracted a younger demographic who prioritize convenience.
- Future-Proofing the Business: In an era where online ordering is ingrained in daily life, Jerry Murphy emphasizes the necessity of embracing technology to stay competitive and relevant in the market.
We’re excited to partner with businesses like Murf’s Frozen Custard. If you’re ready to upgrade your restaurant’s online presence and drive growth, reach out to us at info@ordercounter.com.