“RSPA isn’t just where I worked—it’s where I grew up professionally. I’ve seen firsthand how this community lifts companies, connects people, and creates momentum that lasts. Now, I’m living the partner experience and want to help lead RSPA into its next chapter—with heart, equity, and a deep understanding of what our members need to thrive.”
— Ashley Naggy
After nearly a decade serving as RSPA’s VP of Member Services and now leading sales at OrderCounter, Ashley has walked both sides of the RSPA journey. She knows what it’s like to build programs behind the scenes—and what it’s like to depend on them as a partner in the field. That dual lens is what makes her a uniquely qualified and passionate candidate for the Board of Directors.
Why Vote for Ashley?
- Built RSPA from the Inside Out: Ashley helped shape the programs, events, and connections that define RSPA today. She’s led advisory councils, launched engagement initiatives, and stood beside members through wins, challenges, and change.
- Partner Perspective, Real-Time: As National Sales Director at OrderCounter, Ashley lives the challenges that many members face today—scaling a business, navigating the channel, and staying true to your values in a competitive market.
- Advocate for All Sizes: Ashley believes smaller ISVs and VARs deserve a stronger voice in the room. She’s passionate about making sure every member—not just the biggest—gets the support, exposure, and resources they need to succeed.
- Relationship-Driven Leader: Known for her warmth, follow-through, and collaborative spirit, Ashley has built lasting relationships across all member types—VARs, ISVs, ISOs, vendors, and distributors. Even in friendly competition, she leads with community-first values.
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Ashley’s Vision for RSPA
Champion Partners of Every Size: From early-stage ISVs to longtime resellers, Ashley wants RSPA to reflect the full range of its membership—and make sure the “everyday partner” feels heard and empowered.
Preserve What Makes RSPA Special: She believes in maintaining RSPA’s roots: connection, collaboration, and education. That means investing in events, councils, and programs that create value at every stage of a company’s growth.
Empower the Next Generation: Ashley is committed to growing the next wave of industry leaders by mentoring, including more diverse voices, and creating intentional space for those often overlooked.
Thank You for Your Support! Ballots open August 4 and close August 6 at 11:59 PM ET. Learn more about each candidate on the official RSPA voting page.
