{"id":827,"date":"2020-01-31T23:42:28","date_gmt":"2020-01-31T23:42:28","guid":{"rendered":"http:\/\/home.ordercounter.com\/?p=827"},"modified":"2021-03-01T22:30:18","modified_gmt":"2021-03-01T22:30:18","slug":"dos-and-donts-of-online-ordering","status":"publish","type":"post","link":"https:\/\/home.ordercounter.com\/index.php\/2020\/01\/31\/dos-and-donts-of-online-ordering\/","title":{"rendered":"Fully Optimize Your Online Ordering With These 3 Tips"},"content":{"rendered":"
\"OrderCounter<\/a><\/h6>\n

Are You Fully Optimizing Your Online Ordering Platform?<\/h1>\n

As a business owner, you\u2019re always looking to make the right moves for your restaurant. Now more than ever we\u2019re seeing restaurants making the shift to online markets. Users are using their smartphones to help find options that can accommodate their busy schedules- especially when it comes to food. According to\u00a0Forbes<\/span><\/a>, it\u2019s predicted that the $38 billion industry will be worth $200 billion by 2025 with a growth rate of 14%. Incorporating online ordering, restaurants have the opportunity to expand their line of revenue by catering to a variety of guests on their website by extending their services to help accommodate their customers\u2019\u00a0<\/span>needs. With the breakthrough of online ordering, it can help restaurants increase their sales by <\/span>30%<\/span><\/a>, however, if done incorrectly can be detrimental to the restaurant\u2019s reputation.\u00a0<\/span><\/p>\n

\"4<\/p>\n

Here are three \u201cDos and Don\u2019ts\u201d for online ordering:<\/span><\/p>\n

\".01\"<\/b><\/p>\n

DO have a set staff specifically trained to do to-go orders. DON\u2019T have multiple employees handle online orders.<\/b><\/p>\n

When it comes to serving guests you wouldn\u2019t assign the cook to take their orders, right? You have designated roles for all of your staff in order for your restaurant to help run smoothly and effectively. For online orders, you can do one of two things:\u00a0<\/span><\/p>\n

    \n
  1. Assign online orders to your hosts or specific waitstaff.<\/b><\/b><\/li>\n
  2. Hire additional staff <\/b>strictly <\/i><\/b>for both carryout and delivery orders.\u00a0<\/b><\/li>\n<\/ol>\n

    \"OrderCounter<\/p>\n

    C<\/span>onsider how high your demand is going to be if<\/span> you create a specific job for online orders. <\/span>If<\/span> your restaurant is just getting started then don\u2019t hire someone to do that job just yet. Instead, test the waters out by training your entire waitstaff and schedule one employee to do both dine-in and to-go orders. <\/span>If <\/span>you get a high demand, that\u2019s when you should figure out how many additional staff members you\u2019ll need or see <\/span>if <\/span>your waitstaff is eager to pick up additional shifts.\u00a0<\/span><\/p>\n

    Using employee scheduling software such as <\/span>ScheduleGofer<\/span><\/a> can help you if you decide to incorporate online orders by helping you effectively communicate with your team. This way staff can check their emails to see new schedule changes or additional training requirements while transitioning to online orders.<\/span><\/p>\n

    \"5<\/p>\n

    \"2\"DO make your restaurant known. DON\u2019T forget how important your brand\u2019s awareness is.<\/b><\/p>\n

    If you do decide to incorporate online ordering don\u2019t think money will just start pouring in. When choosing a platform make sure the company that you\u2019re using doesn\u2019t advertise its brand over yours. Here\u2019s how to build your brand\u2019s awareness through online ordering:<\/span><\/p>\n