{"id":806,"date":"2020-01-02T21:28:57","date_gmt":"2020-01-02T21:28:57","guid":{"rendered":"http:\/\/home.ordercounter.com\/?p=806"},"modified":"2021-03-01T22:32:29","modified_gmt":"2021-03-01T22:32:29","slug":"increase-restaurant-sales-online-ordering","status":"publish","type":"post","link":"https:\/\/home.ordercounter.com\/index.php\/2020\/01\/02\/increase-restaurant-sales-online-ordering\/","title":{"rendered":"Here&#8217;s Why Online Ordering Will Improve Your Restaurant Sales"},"content":{"rendered":"<h6><img decoding=\"async\" class=\"aligncenter size-full wp-image-1219\" src=\"\/wp-content\/uploads\/2020\/01\/OnlineOrdering.png\" alt=\"OnlineOrdering\" width=\"820\" height=\"312\" \/><\/h6>\n<h1><b>The Reasons Why Online Ordering Will Increase Your Sales at Cyber Speed<\/b><\/h1>\n<p>It\u2019s Friday night, you\u2019re finally finishing up your shift at the office and realized that you still have to grab dinner for your family. You could go to the grocery store but by the time you have dinner ready it\u2019ll already be hours past your initial dinner time. Without having to call all you do is just whip out your phone, choose your restaurant then place a to-go order that you can pick up on the way home.<\/p>\n<p><span style=\"font-weight: 400;\">This is all thanks to the <\/span><a href=\"https:\/\/www.businessinsider.com\/mobile-orderings-major-fast-food-impact-2016-4\"><span style=\"font-weight: 400;\">38 billion dollar<\/span><\/a><span style=\"font-weight: 400;\"> online ordering industry that allows users the option to order food from their computer, smartphone or mobile app. <\/span><span style=\"font-weight: 400;\">From traditional to go orders being limited to just certain restaurants now has crossed over into different markets due to the convenience of online ordering.<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter size-large wp-image-809\" src=\"\/wp-content\/uploads\/2020\/01\/4-quote-1024x262.png\" alt=\"OrderCounter online ordering point of sale\" width=\"640\" height=\"164\" srcset=\"\/wp-content\/uploads\/2020\/01\/4-quote-1024x262.png 1024w, \/wp-content\/uploads\/2020\/01\/4-quote-300x77.png 300w, \/wp-content\/uploads\/2020\/01\/4-quote-768x197.png 768w, \/wp-content\/uploads\/2020\/01\/4-quote-50x13.png 50w, \/wp-content\/uploads\/2020\/01\/4-quote.png 1366w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><b>The Problem<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Though online ordering has been considered a breakthrough for restaurants it has also posed a threat to smaller restaurants.\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">For instance, if a restaurant hires a popular third-party vendor then they can look at paying up to <\/span><a href=\"https:\/\/nypost.com\/2016\/02\/06\/tech-giants-start-getting-serious-about-food-delivery\/\"><span style=\"font-weight: 400;\">13.5%-30%<\/span><\/a><span style=\"font-weight: 400;\"> commission for every order. In other words, if a restaurant has a dish worth $17.50 which costs $5.50 to make the third-party vendor would receive $5.25 at a 30% commission rate.\u00a0 After the fees, this then leaves the restaurant with a<\/span><b> 39% profit<\/b><span style=\"font-weight: 400;\"> totaling the amount of <\/span><b>$6.75 <\/b><span style=\"font-weight: 400;\">that they earned from the dish<\/span><b>.<\/b><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-951\" src=\"\/wp-content\/uploads\/2020\/01\/UpdateCyberSpeed3-min.png\" alt=\"OrderCounter Cloud Hybrid POS- The problem with third party vendors \" width=\"1350\" height=\"900\" srcset=\"\/wp-content\/uploads\/2020\/01\/UpdateCyberSpeed3-min.png 1350w, \/wp-content\/uploads\/2020\/01\/UpdateCyberSpeed3-min-300x200.png 300w, \/wp-content\/uploads\/2020\/01\/UpdateCyberSpeed3-min-768x512.png 768w, \/wp-content\/uploads\/2020\/01\/UpdateCyberSpeed3-min-1024x683.png 1024w, \/wp-content\/uploads\/2020\/01\/UpdateCyberSpeed3-min-750x500.png 750w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What crushes smaller businesses are the additional expenses that take away from their total revenue such as maintaining the facility, paying staff, and sustaining their food stock. With already razor-thin margins, this can leave the restaurant close to shutting its doors.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-810\" src=\"\/wp-content\/uploads\/2020\/01\/5.png\" alt=\"5\" width=\"1366\" height=\"658\" srcset=\"\/wp-content\/uploads\/2020\/01\/5.png 1366w, \/wp-content\/uploads\/2020\/01\/5-300x145.png 300w, \/wp-content\/uploads\/2020\/01\/5-768x370.png 768w, \/wp-content\/uploads\/2020\/01\/5-1024x493.png 1024w, \/wp-content\/uploads\/2020\/01\/5-50x24.png 50w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<p><b>How Accepting Online Orders Directly Will Save You Time and Money<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">According to a study by Preoday, <\/span><a href=\"https:\/\/hospitalitytech.com\/70-consumers-prefer-order-direct-restaurants-not-third-party-services\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> of customers claim that <\/span><b>they prefer ordering directly through restaurants<\/b><span style=\"font-weight: 400;\"> rather than third-party vendors to ensure that restaurants maintain a 100% profit.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Having your own online ordering platform that sends your customer\u2019s order directly to your point of sale allows you to<\/span><b> control your customer\u2019s experience, <\/b><span style=\"font-weight: 400;\">cut out the middleman, and avoid the hefty commission.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">No need to take up your FOH staff\u2019s time by transcribing orders by hand and from multiple tablets into your point of sale (POS) \u2013 If you have <\/span><a href=\"https:\/\/home.ordercounter.com\/index.php\/services\/\"><span style=\"font-weight: 400;\">OrderCounter POS<\/span><\/a><span style=\"font-weight: 400;\">, orders flow directly into your POS, <\/span><b>sending it straight to the kitchen printer<\/b><span style=\"font-weight: 400;\"> in the order that it was received.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Like the idea of having your own online ordering platform but worried about missing out on the reach of the popular online ordering services? OrderCounter integrates with <\/span><a href=\"http:\/\/itsacheckmate.com\/\"><span style=\"font-weight: 400;\">ItsaCheckmate.com<\/span><\/a><span style=\"font-weight: 400;\">, a service that allows popular 3rd party platforms (like UberEats and DoorDash) to have orders <\/span><b>placed directly to your OrderCounter system and kitchen printers<\/b><span style=\"font-weight: 400;\"> to minimize the hassle by making an ideal online ordering process <\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-950\" src=\"\/wp-content\/uploads\/2020\/01\/UpdateCyberSpeed1-min.png\" alt=\"OrderCounter Cloud Hybrid POS- Orders go directly to kitchen printer\" width=\"1350\" height=\"900\" srcset=\"\/wp-content\/uploads\/2020\/01\/UpdateCyberSpeed1-min.png 1350w, \/wp-content\/uploads\/2020\/01\/UpdateCyberSpeed1-min-300x200.png 300w, \/wp-content\/uploads\/2020\/01\/UpdateCyberSpeed1-min-768x512.png 768w, \/wp-content\/uploads\/2020\/01\/UpdateCyberSpeed1-min-1024x683.png 1024w, \/wp-content\/uploads\/2020\/01\/UpdateCyberSpeed1-min-750x500.png 750w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/p>\n<p><b>The Breakdown<\/b><\/p>\n<p><span style=\"font-weight: 400;\">On average <\/span><a href=\"https:\/\/www.statista.com\/topics\/1986\/food-delivery-industry-in-the-us\/\"><span style=\"font-weight: 400;\">60%<\/span><\/a><span style=\"font-weight: 400;\"> of American consumers order takeout or delivery at least once a week and <\/span><a href=\"https:\/\/www.mintel.com\/press-centre\/food-and-drink\/9-in-10-us-food-delivery-service-users-say-it-makes-their-lives-easier\"><span style=\"font-weight: 400;\">63%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers find delivery services offered by restaurants to be more convenient than dining out. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Interested in getting a free estimate? <\/span><span style=\"font-weight: 400;\">Reach out to us by emailing us at <\/span><span style=\"font-weight: 400;\">info@OrderCounter.com<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Reasons Why Online Ordering Will Increase Your Sales at Cyber Speed It\u2019s Friday night, you\u2019re finally finishing up your shift at the office and realized that you still have to grab dinner for your family. You could go to the grocery store but by the time you have dinner ready it\u2019ll already be hours<a href=\"https:\/\/home.ordercounter.com\/index.php\/2020\/01\/02\/increase-restaurant-sales-online-ordering\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":1142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,9],"tags":[142,145,43,143,34,35,59,144,141,47,38,139,140],"class_list":["post-806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-restaurant-resources","tag-customer-experience","tag-delivery","tag-hybrid-pos","tag-kitchen-printer","tag-online-ordering","tag-point-of-sale","tag-pos","tag-printer","tag-profit","tag-revenue","tag-takeout","tag-third-party","tag-third-party-vendor"],"_links":{"self":[{"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/posts\/806"}],"collection":[{"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/comments?post=806"}],"version-history":[{"count":16,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/posts\/806\/revisions"}],"predecessor-version":[{"id":1830,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/posts\/806\/revisions\/1830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/media\/1142"}],"wp:attachment":[{"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/media?parent=806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/categories?post=806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/tags?post=806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}