{"id":578,"date":"2019-05-04T15:31:37","date_gmt":"2019-05-04T15:31:37","guid":{"rendered":"http:\/\/home.ordercounter.com\/?p=578"},"modified":"2021-03-01T20:17:31","modified_gmt":"2021-03-01T20:17:31","slug":"5-appetizing-menu-ideas","status":"publish","type":"post","link":"https:\/\/home.ordercounter.com\/index.php\/2019\/05\/04\/5-appetizing-menu-ideas\/","title":{"rendered":"Menu Ideas That&#8217;ll Trigger Anyone&#8217;s Appetite"},"content":{"rendered":"<h6><a href=\"\/wp-content\/uploads\/2019\/06\/menu2.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-590\" src=\"\/wp-content\/uploads\/2019\/06\/menu2.jpg\" alt=\"menu2\" width=\"890\" height=\"500\" srcset=\"\/wp-content\/uploads\/2019\/06\/menu2.jpg 890w, \/wp-content\/uploads\/2019\/06\/menu2-300x169.jpg 300w, \/wp-content\/uploads\/2019\/06\/menu2-768x431.jpg 768w, \/wp-content\/uploads\/2019\/06\/menu2-50x28.jpg 50w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><\/h6>\n<h1><b>Keep Hungry Customers Happy With These 5 Appetizing Menu Ideas (That\u2019ll Surely Hit the Spot)<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">As a restaurateur, you know the importance of making a good first impression. It can either make or break your restaurant before guests have the opportunity to try out your food. Knowing that <\/span><a href=\"https:\/\/marketingblitz.ca\/10-ways-digital-marketing-benefits-small-businesses\/\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> of sales are made up by returning customers, it\u2019s important to have a menu that continues to keep customers interested and eager to try all of the dishes that your restaurant has to offer. <\/span><\/p>\n<h2><strong>1.\u00a0Incorporate Locally Grown Ingredients into Your Menu<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-919\" src=\"\/wp-content\/uploads\/2019\/05\/UpdatedMenu1-min.png\" alt=\"OrderCounter Cloud Hybrid POS Fresh Ingredients\" width=\"1124\" height=\"750\" srcset=\"\/wp-content\/uploads\/2019\/05\/UpdatedMenu1-min.png 1124w, \/wp-content\/uploads\/2019\/05\/UpdatedMenu1-min-300x200.png 300w, \/wp-content\/uploads\/2019\/05\/UpdatedMenu1-min-768x512.png 768w, \/wp-content\/uploads\/2019\/05\/UpdatedMenu1-min-1024x683.png 1024w, \/wp-content\/uploads\/2019\/05\/UpdatedMenu1-min-750x500.png 750w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Did you know that according to <\/span><a href=\"http:\/\/localharvest.org\/?fbclid=IwAR28ZnpL-flVWiBgzDIyp-jLVaQJHq39Ee3_uNcSfHh9nO7fMHj6U5ka4HE\"><span style=\"font-weight: 400;\">LocalHarvest.org<\/span><\/a><span style=\"font-weight: 400;\"> that the average distance that your fruits and vegetables travel is up to 1,500 miles? All the more reason why going local could be a smart business move for your restaurant. By choosing to go local, you\u2019re doing two important things:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Serving your customers <\/span><b>fresh food<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Supporting<\/b><span style=\"font-weight: 400;\"> your local community<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Even though making the switch to organic produce may seem like a pricier investment it\u2019s not as expensive as it may seem. By working with local farmers you\u2019d be <\/span><b>saving money<\/b><span style=\"font-weight: 400;\"> by not paying the expensive shipping fees usually charged by the large supply chain companies. Furthermore, according to a study conducted by <\/span><a href=\"https:\/\/talkbusiness.net\/2019\/10\/nielsen-consumers-will-want-more-local-foods-in-2020\/\"><span style=\"font-weight: 400;\">Nielsen<\/span><\/a><span style=\"font-weight: 400;\">, it was shown that people are more willing to spend the extra money if your menu includes locally grown products.<\/span><\/p>\n<h2><strong>2. Show Off What You Got<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-918\" src=\"\/wp-content\/uploads\/2019\/05\/UpdatedMenu2-min.png\" alt=\"OrderCounter Cloud Hybrid POS Menu Ideas\" width=\"563\" height=\"750\" srcset=\"\/wp-content\/uploads\/2019\/05\/UpdatedMenu2-min.png 563w, \/wp-content\/uploads\/2019\/05\/UpdatedMenu2-min-225x300.png 225w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Use your menu as an opportunity to promote what your restaurant has to offer.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Switch it up<\/b><span style=\"font-weight: 400;\"> by moving the attention over from your lunch specials to having specialized services such as event specials, and announcements catch your customers\u2019 eyes. Include your restaurant\u2019s social media pages to increase your social media follow. For instance, offer $5 off their next meal if they follow your page and leave a positive review.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Use your menu as a marketing tool<\/b><span style=\"font-weight: 400;\"> by adding your restaurant\u2019s events calendar to increase traffic or include your loyalty program to encourage your customers to come back. Not only will it encourage your guests to stop by more frequently but you\u2019ll get a closer look at what your customers truly want. Apply that to multiple restaurants at a time by using products such as <\/span><a href=\"https:\/\/home.ordercounter.com\/index.php\/services\/#multi-unit-enterprise\"><span style=\"font-weight: 400;\">OrderCounter\u2019s Multi-Unit Enterprise<\/span><\/a><span style=\"font-weight: 400;\"> to simply edit your menu from any screen. The easy-to-use features allows restaurateurs to have easy access to programs that allows users to change, update and add to their menu at any point as well as from any location.<\/span><\/li>\n<\/ul>\n<h2><strong>3. Make Your Menu Pay Off<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-915\" src=\"\/wp-content\/uploads\/2019\/05\/UpdatedMenu3-min.png\" alt=\"OrderCounter Cloud Hybrid POS Menu without currency symbol\" width=\"1260\" height=\"709\" srcset=\"\/wp-content\/uploads\/2019\/05\/UpdatedMenu3-min.png 1260w, \/wp-content\/uploads\/2019\/05\/UpdatedMenu3-min-300x169.png 300w, \/wp-content\/uploads\/2019\/05\/UpdatedMenu3-min-768x432.png 768w, \/wp-content\/uploads\/2019\/05\/UpdatedMenu3-min-1024x576.png 1024w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Want your new menu to pay off? According to a study conducted by the <\/span><a href=\"https:\/\/isiarticles.com\/bundles\/Article\/pre\/pdf\/1798.pdf\"><span style=\"font-weight: 400;\">International Journal of Hospitality Management<\/span><\/a><span style=\"font-weight: 400;\">, making little changes such as <\/span><b>removing the currency symbol<\/b><span style=\"font-weight: 400;\"> can significantly boost your sales. In the world of semantic salience it describes the relationship between symbols and their meanings.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For instance, when looking at a dollar sign consumers automatically <\/span><b>associate it with losing money<\/b><span style=\"font-weight: 400;\">. By making a little change such as getting rid of the dollar sign in front of the price, people tend to lose focus of the cost of the product and are more prone to spend more money.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Another perk of using just numbers is that it\u2019s<\/span><b> harder for the consumer to price compare<\/b><span style=\"font-weight: 400;\"> which results in customers spending more than what they had anticipated.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In an additional study conducted by Dr. Brian Wansink, it was concluded that by labeling your menu items with descriptive terminology it will set each dish apart by making it harder for guests to compare and contrast other dishes.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For example, instead of saying \u201cSalmon Filet\u201d try describing it as \u201cSucculent Alaskan Caught Seared Salmon.\u201d Not only does it sounds much more appetizing but it increases profit by nearly 30 percent more. It\u2019ll not only make your guests feel more satisfied with their dish but by adding these descriptive labels it will be sure to drive up your profits too!<\/span><\/li>\n<\/ul>\n<h2><strong>4. Make Your Menu Appetizing for your Customers<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-920\" src=\"\/wp-content\/uploads\/2019\/05\/UpdatedMenu4-1-min-1.png\" alt=\"OrderCounter Cloud Hybrid POS Menu Design\" width=\"4256\" height=\"2832\" srcset=\"\/wp-content\/uploads\/2019\/05\/UpdatedMenu4-1-min-1.png 4256w, \/wp-content\/uploads\/2019\/05\/UpdatedMenu4-1-min-1-300x200.png 300w, \/wp-content\/uploads\/2019\/05\/UpdatedMenu4-1-min-1-768x511.png 768w, \/wp-content\/uploads\/2019\/05\/UpdatedMenu4-1-min-1-1024x681.png 1024w, \/wp-content\/uploads\/2019\/05\/UpdatedMenu4-1-min-1-750x500.png 750w\" sizes=\"(max-width: 4256px) 100vw, 4256px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Have your customers crave your new menu by freshening up your menu\u2019s look. Make a lasting first impression by having a strong color scheme to make your guests more opt to buying your food. By using different colors it can help conjure feelings to make your guests more compelled to buy your product.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The<\/span><b> best known color scheme for restaurants<\/b><span style=\"font-weight: 400;\"> are red and yellow. These colors work together by <\/span><b>using red to increase appetite <\/b><span style=\"font-weight: 400;\">while<\/span><b> yellow catches your attention<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you want a more <\/span><b>calm environment<\/b><span style=\"font-weight: 400;\"> in your restaurant it\u2019s recommended to use a <\/span><b>blue color scheme<\/b><span style=\"font-weight: 400;\"> to create a calming effect on the customer.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another way for your menu to grab your customer\u2019s attention is by <\/span><b>including mouthwatering photos<\/b><span style=\"font-weight: 400;\"> next to the description. Did you know that including a picture increases sales by <\/span><a href=\"https:\/\/www.menucoverdepot.com\/resource-center\/articles\/restaurant-menu-engineering\/\"><span style=\"font-weight: 400;\">30%<\/span><\/a><span style=\"font-weight: 400;\">? However, you don\u2019t want to cheapen the perception of your dishes by overcrowding your menu with a bunch of images.\u00a0 Instead, choose two target dishes per page that you believe will help boost your sales such as displaying one pricier item while also having a picture of a more affordable dish.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most common tricks in the restaurant industry is<\/span><b> including the most profitable food item on the top right corner of the menu<\/b><span style=\"font-weight: 400;\">. Being one of the first places a customer will look at it can make customers feel as though everything is reasonably priced.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For example, if you have your $70 lobster dish on the upper right corner then your $40 surf and turf special makes it seems as though the customer is getting a great deal.<\/span><\/li>\n<\/ul>\n<h2><strong>5. Incorporate a Child-Friendly Menu<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-917\" src=\"\/wp-content\/uploads\/2019\/05\/UpdatedMenu5-min.png\" alt=\"OrderCounter POS Cloud Hybrid Child friendly options\" width=\"500\" height=\"750\" srcset=\"\/wp-content\/uploads\/2019\/05\/UpdatedMenu5-min.png 500w, \/wp-content\/uploads\/2019\/05\/UpdatedMenu5-min-200x300.png 200w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><b>Become everyone\u2019s favorite restaurant by incorporating a child-friendly menu to your restaurant.<\/b><span style=\"font-weight: 400;\"> As a restauranteur, your goal is to have a solid customer base that could turn your restaurant into everyone\u2019s go to eating spot. Did you know that besides for women being the best customers, children can immensely impact your business- so much so that <\/span><a href=\"https:\/\/www.qsrmagazine.com\/sponsored\/heres-product-will-instantly-boost-your-kids-menu\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> of parents will pick a child friendly restaurant? The reason is due to children always having an additional customer tagging along with them. Make those guests feel welcomed by having a <\/span><b>customized menu<\/b><span style=\"font-weight: 400;\"> for your younger customers.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For instance, your menu design should be like your young target customer: colorful and animated. Incorporate fun games on your menu or pair a black and white menu with a box of crayons so your little guests can enjoy their time at your restaurant.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keep in mind:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>When creating your kid\u2019s menu be weary with what food options to include.<\/b><span style=\"font-weight: 400;\"> A majority of parents want to be in an environment that encourages their children to maintain healthy eating habits. Make sure to primarily offer healthy options such as offering appropriate portions sizes, fresh juices, fruits, vegetables, organic foods, whole wheat bread, fish, chicken, and substituting regular pasta with whole grain pasta. That doesn\u2019t mean to cancel out the classics though. You can still keep unhealthy options like the traditional hot dog, or hamburger to still have a classic variety and to not lose a potential sale.<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-916\" src=\"\/wp-content\/uploads\/2019\/05\/Update6-min.png\" alt=\"OrderCounter Cloud Hybrid POS Healthy food options\" width=\"750\" height=\"750\" srcset=\"\/wp-content\/uploads\/2019\/05\/Update6-min.png 750w, \/wp-content\/uploads\/2019\/05\/Update6-min-150x150.png 150w, \/wp-content\/uploads\/2019\/05\/Update6-min-300x300.png 300w, \/wp-content\/uploads\/2019\/05\/Update6-min-73x73.png 73w, \/wp-content\/uploads\/2019\/05\/Update6-min-174x174.png 174w, \/wp-content\/uploads\/2019\/05\/Update6-min-250x250.png 250w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/span><\/span><\/li>\n<li><b>Most adults take advantage of the local happy hour. Why not do that for the kids?<\/b><span style=\"font-weight: 400;\"> Promote your child-friendly restaurant by encouraging guests to bring their children during certain hours. For instance, organize one day a week where children get a free juice or dessert of their choice. You can also promote your menu by doing an occasional contest which you have children draw their favorite dish from your restaurant to win a gift card to your restaurant. After the contest is over make a little display of all of the artwork by keeping them hung on the wall or frame the winning picture. Another friendly weekly promotion is offering children under the age of 12 years to eat for free day. It\u2019s another sure way to keep the children satisfied and their parent\u2019s delighted!<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In conclusion, the choice is ultimately up to you as to how you want your menu to reflect your restaurant.\u00a0 Just remember that when designing your menu take into account how you want your guests to perceive your restaurant. If you decide to make a new menu don\u2019t be afraid to try out a new layout or give your menu an update by changing little aspects of the original design. Do a comparison to see which if particular food images help boost sales for those particular products. If not, try a different tactic such as eliminating the dollar sign to see if guests buy more food. Whatever you decide to do, remember to always do what you feel is best for your restaurant and it will surely be a refreshing change for you as well as your guests. Learn more about <strong>OrderCounter POS<\/strong>\u00a0to starting using the Central Management Menu system included in our <a href=\"https:\/\/home.ordercounter.com\/devsite\/wp-content\/uploads\/2019\/05\/OC19-REMOTE-BACKOFFIC-Brochure_web-1.pdf\">Remote Backoffice<\/a>\u00a0service.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keep Hungry Customers Happy With These 5 Appetizing Menu Ideas (That\u2019ll Surely Hit the Spot) As a restaurateur, you know the importance of making a good first impression. It can either make or break your restaurant before guests have the opportunity to try out your food. Knowing that 70% of sales are made up by<a href=\"https:\/\/home.ordercounter.com\/index.php\/2019\/05\/04\/5-appetizing-menu-ideas\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,28,9],"tags":[26,25],"class_list":["post-578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-restaurant-marketing","category-restaurant-resources","tag-menuideas","tag-tiptuesday"],"_links":{"self":[{"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/posts\/578"}],"collection":[{"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/comments?post=578"}],"version-history":[{"count":21,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/posts\/578\/revisions"}],"predecessor-version":[{"id":1821,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/posts\/578\/revisions\/1821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/media\/590"}],"wp:attachment":[{"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/media?parent=578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/categories?post=578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/tags?post=578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}