![\"OrderCounter](\"\/wp-content\/uploads\/2019\/05\/marketingtip1.jpg\")
<\/h6>\n<\/h6>\nAs we get ready to learn additional tips and tricks from the <\/span>National Restaurant Association Show<\/span><\/a>, OrderCounter is excited to share a few tips of our own. During this month, we\u2019ll be sharing a variety of marketing strategies that can help:\u00a0<\/span><\/p>\n Stay tuned to see the suggestions that will get people talking!<\/span><\/p>\n One way to stay ahead of the game is by taking advantage of having a <\/span>strong social media presence<\/b>. By honing in on your channels, such as <\/span>Facebook<\/span><\/a>, it will give you plenty of opportunities to help grow your business. With the average person checking their accounts <\/span>at least once a day<\/b> it shows that your key to potential customers is having access to a social media page. Not only is it <\/span>cost-effective<\/b> as there is no charge to set it up but it allows you a chance to <\/span>connect with customers<\/b> by offering affordable ads, and the opportunity to share posts. By actively posting content it helps to humanize your brand by giving:<\/span><\/p>\n Let your guests engage in a <\/span>friendly contest<\/b> to help create additional memories as part of your restaurant\u2019s brand experience. Plus, it\u2019s another great way to get your business recognized!<\/span><\/p>\n The possibilities are limitless. Depending on the atmosphere of your restaurant, you can create a buzz by creating a popular food challenge or run a social media contest.\u00a0<\/span><\/p>\n By getting your restaurant out and on the web you can have guests compete by getting their <\/span>post shared<\/b> or even include <\/span>why your restaurant is their go-to<\/b>. With unlimited options, it\u2019ll leave you the winner and your competitors in the dust.<\/span><\/p>\n Help your brand and community by <\/span>participating in local events<\/b>. Not only will it show you<\/span> supporting your local customers<\/b> but it\u2019s also a warm <\/span>invitation for new customers<\/b> to stop by. Spread the encouragement by offering participants an unbeatable discounted rate.\u00a0<\/span><\/p>\n Convenience<\/b> is everything in this day and age. Let your customers enjoy your business from the comfort of their home by <\/span>creating an accessible website <\/b>with an easy <\/span>online ordering service<\/span><\/a>. By taking advantage of having an online presence it helps give:<\/span><\/p>\n Do you have a family-run restaurant and you believe your target audience would appreciate that? Let your customers know!<\/span><\/p>\n Personalize your site by creating an \u201cabout\u201d page to show guests your passion for food and that you have a business that genuinely cares about their customers. In addition, not everybody has the time to stop by to pick up their order. <\/span>Don\u2019t lose potential customers<\/b> and give your customers the option to order their meals online. Not only will it <\/span>increase <\/b>your demand but it will allow you to satisfy your customer needs while standing out among your competitors.<\/span><\/p>\n It\u2019s time to be social. <\/span>Collaborate <\/b>with local social media influencers to help promote your business on their social media platforms. According to a survey conducted by <\/span>Annalect<\/span><\/a>, 49% of the participants claimed that they take influencer recommendations into consideration while 40% of consumers had made a direct purchase because of an influencer.\u00a0\u00a0<\/span><\/p>\n People follow social media influencers due to:<\/span><\/p>\n By working with an influencer means that your business is now exposed to a <\/span>wider audience<\/b> and can influence new customers to check out your restaurant. Working with an influencer can save you money by:<\/span><\/p>\n To begin, you must <\/span>identify your ideal customer<\/b>. Is your typical customer in their early twenties who enjoys your craft burgers or is it a forty-year-old woman who enjoys classic Italian dishes? Identifying your target audience will help you connect with the strongest influencer that shares the same following as your business. You also want to<\/span> focus on finding local influencers <\/b>to help you cut on the cost. Using search terms such as \u201c[Your current city] + food\u201d and \u201cBest Places to Eat in [City]\u201d will show you current influencers in your town and what they\u2019ve done to promote other restaurants.\u00a0 If they are open to business opportunities there should be an email linked to their account. If not, they most likely aren\u2019t taking additional projects or their exclusive with another business.<\/span><\/p>\n You can also get inspired by how you want your restaurant to be perceived by following <\/span>top food influencers<\/b> such as:<\/span><\/p>\n Discover other food influencers by using hashtags #foodie,\u00a0 #foodstagram, #instafood, and #droolclub.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" 5 Game-Changing Marketing Strategies (and How They\u2019ll Benefit Your Restaurant) As we get ready to learn additional tips and tricks from the National Restaurant Association Show, OrderCounter is excited to share a few tips of our own. During this month, we\u2019ll be sharing a variety of marketing strategies that can help:\u00a0 Boost your restaurant\u2019s social[…]<\/a><\/p>\n","protected":false},"author":1,"featured_media":596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,28,9],"tags":[27,24],"class_list":["post-575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-restaurant-marketing","category-restaurant-resources","tag-tuesdaytips","tag-marketing"],"_links":{"self":[{"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/posts\/575"}],"collection":[{"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/comments?post=575"}],"version-history":[{"count":16,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/posts\/575\/revisions"}],"predecessor-version":[{"id":1828,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/posts\/575\/revisions\/1828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/media\/596"}],"wp:attachment":[{"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/media?parent=575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/categories?post=575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/tags?post=575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
1. Stay Ahead of the Game<\/b><\/h2>\n
![\"OrderCounter](\"\/wp-content\/uploads\/2019\/06\/UpdateGameChanging1.png\")
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2. Create a Buzz with Local Contests<\/b><\/h2>\n
![\"OrderCounter](\"\/wp-content\/uploads\/2019\/06\/UpdateGameChanging2.png\")
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3. Participate in Local Events<\/b><\/h2>\n
![\"OrderCounter](\"\/wp-content\/uploads\/2019\/06\/UpdateGameChanging3.png\")
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4. Let Customers Enjoy Your Business From Wherever They Are<\/b><\/h2>\n
![\"OrderCounter](\"\/wp-content\/uploads\/2019\/06\/UpdateGameChanging4.png\")
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5. Take Advantage of Social Media<\/b><\/h2>\n
![\"OrderCounter](\"\/wp-content\/uploads\/2019\/06\/UpdateGameChanging5.png\")
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