{"id":2052,"date":"2024-04-06T16:23:20","date_gmt":"2024-04-06T16:23:20","guid":{"rendered":"http:\/\/home.ordercounter.com\/?p=2052"},"modified":"2024-04-10T15:41:00","modified_gmt":"2024-04-10T15:41:00","slug":"transforming-the-frozen-dessert-experience-murfs-frozen-custard-adopts-online-ordering","status":"publish","type":"post","link":"https:\/\/home.ordercounter.com\/index.php\/2024\/04\/06\/transforming-the-frozen-dessert-experience-murfs-frozen-custard-adopts-online-ordering\/","title":{"rendered":"Murf&#8217;s Increases Orders by 12% with Online Ordering"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2053\" src=\"\/wp-content\/uploads\/2024\/04\/1-header-OrderCounter_.png\" alt=\"1 header OrderCounter_\" width=\"1366\" height=\"516\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><b>Transforming the Frozen Dessert Experience: Murf&#8217;s Frozen Custard Adopts Online Ordering with OrderCounter<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">At OrderCounter, we take pride in empowering businesses to thrive in the ever-evolving landscape of the food industry. Today, we&#8217;re thrilled to spotlight one of our esteemed restaurants, Murf&#8217;s Frozen Custard, and delve into how our integrated online ordering system has transformed their business for the better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We had the pleasure of sitting down with Jerry Murphy, the man behind Murf&#8217;s Frozen Custard, to gain insights into how online ordering has played a pivotal role in their success.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2058\" src=\"\/wp-content\/uploads\/2024\/04\/OrderCounter-POS_4-Quote-Mid.png\" alt=\"OrderCounter POS_4 Quote Mid\" width=\"1366\" height=\"182\" srcset=\"\/wp-content\/uploads\/2024\/04\/OrderCounter-POS_4-Quote-Mid.png 1366w, \/wp-content\/uploads\/2024\/04\/OrderCounter-POS_4-Quote-Mid-300x40.png 300w, \/wp-content\/uploads\/2024\/04\/OrderCounter-POS_4-Quote-Mid-768x102.png 768w, \/wp-content\/uploads\/2024\/04\/OrderCounter-POS_4-Quote-Mid-1024x136.png 1024w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<p><b>Q&amp;A with Jerry Murphy:<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2061\" src=\"\/wp-content\/uploads\/2024\/04\/2-online-ordering-min.png\" alt=\"2 online ordering-min\" width=\"1366\" height=\"410\" srcset=\"\/wp-content\/uploads\/2024\/04\/2-online-ordering-min.png 1366w, \/wp-content\/uploads\/2024\/04\/2-online-ordering-min-300x90.png 300w, \/wp-content\/uploads\/2024\/04\/2-online-ordering-min-768x231.png 768w, \/wp-content\/uploads\/2024\/04\/2-online-ordering-min-1024x307.png 1024w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<ol>\n<li><b>How has integrated online ordering contributed to your success as a business?<\/b><\/li>\n<\/ol>\n<p><i><span style=\"font-weight: 400;\">Murphy<\/span><\/i><span style=\"font-weight: 400;\">: Online order integration has provided a whole another avenue of revenue &#8211; roughly 12% of my orders come through online. Certain customers prefer to only order online. I definitely have a new customer base mainly with the younger crowd that loves being able to order online.<\/span><\/p>\n<ol start=\"2\">\n<li><b> Would you ever consider opening a business without integrated online ordering? Elaborate if you can.<\/b><\/li>\n<\/ol>\n<p><i><span style=\"font-weight: 400;\">Murphy<\/span><\/i><span style=\"font-weight: 400;\">: Not anymore! I would not consider opening a business without integrating online ordering. It\u2019s part of everyday life now, and anybody that doesn\u2019t have online ordering is behind the 8 ball.<\/span><\/p>\n<ol start=\"3\">\n<li><b> Do you accept other third-party orders (UberEats, GrubHub, DoorDash, etc.), and if so, what are the positives and negatives to using these services?<\/b><\/li>\n<\/ol>\n<p><i><span style=\"font-weight: 400;\">Murphy<\/span><\/i><span style=\"font-weight: 400;\">: I do not accept any 3rd party orders. I can\u2019t control how the product is presented when it arrives.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2062\" src=\"\/wp-content\/uploads\/2024\/04\/OrderCounter-POS_4-quote-big-min.png\" alt=\"OrderCounter POS_4 quote big-min\" width=\"1366\" height=\"352\" srcset=\"\/wp-content\/uploads\/2024\/04\/OrderCounter-POS_4-quote-big-min.png 1366w, \/wp-content\/uploads\/2024\/04\/OrderCounter-POS_4-quote-big-min-300x77.png 300w, \/wp-content\/uploads\/2024\/04\/OrderCounter-POS_4-quote-big-min-768x198.png 768w, \/wp-content\/uploads\/2024\/04\/OrderCounter-POS_4-quote-big-min-1024x264.png 1024w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<p><b><img decoding=\"async\" class=\"aligncenter size-full wp-image-2060\" src=\"\/wp-content\/uploads\/2024\/04\/2-online-ordering-mobile-min.png\" alt=\"2 online ordering mobile-min\" width=\"1366\" height=\"410\" srcset=\"\/wp-content\/uploads\/2024\/04\/2-online-ordering-mobile-min.png 1366w, \/wp-content\/uploads\/2024\/04\/2-online-ordering-mobile-min-300x90.png 300w, \/wp-content\/uploads\/2024\/04\/2-online-ordering-mobile-min-768x231.png 768w, \/wp-content\/uploads\/2024\/04\/2-online-ordering-mobile-min-1024x307.png 1024w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/>Why Murf&#8217;s Chooses OrderCounter:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Control Over Customer Experience:<\/b><span style=\"font-weight: 400;\"> By utilizing OrderCounter&#8217;s integrated online ordering platform, Murf&#8217;s maintains control over how its products are presented and delivered, ensuring consistency and quality with every order.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Expanded Revenue Streams:<\/b><span style=\"font-weight: 400;\"> With approximately 12% of orders coming through online channels, Murf&#8217;s has tapped into a new revenue stream and attracted a younger demographic who prioritize convenience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Future-Proofing the Business:<\/b><span style=\"font-weight: 400;\"> In an era where online ordering is ingrained in daily life, Jerry Murphy emphasizes the necessity of embracing technology to stay competitive and relevant in the market.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We&#8217;re excited to partner with businesses like Murf&#8217;s Frozen Custard. If you&#8217;re ready to upgrade your restaurant&#8217;s online presence and drive growth, reach out to us at info@ordercounter.com.\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transforming the Frozen Dessert Experience: Murf&#8217;s Frozen Custard Adopts Online Ordering with OrderCounter At OrderCounter, we take pride in empowering businesses to thrive in the ever-evolving landscape of the food industry. Today, we&#8217;re thrilled to spotlight one of our esteemed restaurants, Murf&#8217;s Frozen Custard, and delve into how our integrated online ordering system has transformed<a href=\"https:\/\/home.ordercounter.com\/index.php\/2024\/04\/06\/transforming-the-frozen-dessert-experience-murfs-frozen-custard-adopts-online-ordering\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":2065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,33,14],"tags":[94,34],"class_list":["post-2052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-customer-stories","category-spotlight","tag-case-study","tag-online-ordering"],"_links":{"self":[{"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/posts\/2052"}],"collection":[{"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/comments?post=2052"}],"version-history":[{"count":6,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/posts\/2052\/revisions"}],"predecessor-version":[{"id":2067,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/posts\/2052\/revisions\/2067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/media\/2065"}],"wp:attachment":[{"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/media?parent=2052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/categories?post=2052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/home.ordercounter.com\/index.php\/wp-json\/wp\/v2\/tags?post=2052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}