Felicity Moore |June 20, 2020
Location: Pensacola, FL
Type of Restaurant: Mexican, Food Truck
Number of Employees: 10
OrderCounter Solutions: Hybrid POS, Remote Backoffice, Gift Cards
The Secret Sauce that Made Business Insider List Taqueria El Asador as One of the Best Taco Restaurants in the Country
Fast service is a food truck necessity. When Rive Garcia opened Taqueria El Asador behind a Shell Gas Station he had high hopes for his business to take off but didn’t realize what was about to come. First being recognized as Pensacola’s local secret has now has gained national attention after being ranked number four on Business Insider’s 50 Best Taco Joints in America. Since the article was published, business has been booming with the typical day starting and ending with lines extending as far back as the parking lot. Due to the high demand, Rive knew that he needed a dependable point of sale system to keep up with the crowds.
Don’t Let Poorly Programmed Terminals Slow Down Your Business’ Growth
For food trucks, quick-paced food delivery from the kitchen to the customers is necessary to keep up with high volume. Rive first was introduced to OrderCounter while the team was waiting in line during a busy lunch hour. After noticing our team paying weekly visits to his food truck, Rive decided to seek out a solution to help ensure his line moves and moves fast. Following that meeting, Rive knew that OrderCounter had the fast programming and practicality needed to keep up with the high volume of orders and sales. Since using OrderCounter’s Remote Backoffice, he’s noticed how well the system would perform after a heavy day of orders. Not only were the orders more consistent but it sped up the checkout process that allowed them to tend to more customers.
Keep Customers Interested by Giving Them What They Want
Rive knew all of the benefits that came with receiving nationwide attention. He loved the new influx of customers stopping by his food truck but he knew in order to keep the public interest you have to stay on your toes. Rive brainstormed different ideas to keep people coming back. Eventually, he came up with the idea of pursuing his next business move by exploring the different features of OrderCounter’s Multi-Unit POS. There he found that he could easily customize his own gift cards and saw the immense business benefits it had. Not only would the gift cards give customers a reason to come back but it also gives new customers an opportunity to stop by. He also saw it as a tool to help advertise his restaurant but also manage his menu items. From the convenience of his phone, Rive can cleverly manage his inventory by viewing the popular dishes that are purchased using the gift card as well as seeing the least purchased food item.
Stay Ahead of the Competition by Always Thinking Ahead
In the food industry, one thing that will never change is that customers want to be served in a timely manner.
No matter what kind of restaurant you decide to run – time is money. That means you never want your customers to feel as though their business can be put on hold or delayed. If so, the response could severely tarnish your business. You want to give every customer a quick reaction time but the common problem is balancing it with the quality of food. Rive had daily concerns about this problem due to the mass crowds consistently flocking his food truck. Like any restauranteur, Rive never wanted a customer to walk away feeling disappointed or frustrated. After working with Ordercounter, Rive managed to come up with an exciting solution to the problem by planning on incorporating high-speed mobile tablets to process orders quickly and efficiently. Transitioning to this gets orders quickly delivered to the kitchen and well as shortens his customer’s wait period. Expanding to this option creates not only a better overall experience for customers but also opens up a window of opportunity to have more people experience eating at his sought out Food Truck.
“There is a lot of good things about OrderCounter, such as it’s user-friendly and simple. Before using OrderCounter the line would be a lot longer and we’d have errors due to written tickets. Since using the system our revenue has grown, orders are out in five minutes, we’re making fewer errors, and our employees are making the exact orders. There have been a lot of companies that have approached me that speak Spanish but I like being able to view reports and errors from a remote standpoint. I can see my business continue to grow and I continue seeing a future with this company. ”
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